Job Detail
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Job ID 6778
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Job Categories Category Manager
Job Description
About the job
We are Licious and we are a Bengaluru based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies and friends. We pride ourselves on being India’s most successful D2C food-tech brand operating in 20 cities across the country delighting over 32 lac customers with our de-licious fresh meat and seafood!
Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on…
Have you got an appetite for awesome?
Selection: For each micro-market, the Category Manager gets to craft the ultimate product lineup—like curating the perfect foodie playlist! They’ll showcase the best of Licious, making sure there’s a delicious mix of variety and depth, all while juggling the challenges of discovery, wastage, and more!
Product Quality: Licious is a brand that obsesses about product quality in order to delight customers.
Pricing: Pricing is a key input to customer conversion and the Category Manager plays a key role in defining and executing category pricing strategy for every micro market basis competitive pricing as well as profitability goals.
Catalogue: Licious is the “Meat Expert” and dons this role to be able to engage and educate customers in their meat consumption journeys.
Profitability / Cost Management: The Category Manager firmly owns Gross Margin targets for their category and will hence need to influence all directly and indirectly promotions etc. to deliver on channel objectives.
GTM / Channels: While the D2C channel is the primary distribution channel for Licious, there are other online and offline channels as well that need to be leveraged by the Category Manager to meet business objectives.
Business Health: As the primary owner of the business, the Category Manager will need to define, track and review the right set of metrics / scorecards in order to manage the end to end health of the business and course correct as necessary to meet objectives.
We hope that you..
- Have customer obsession and a drive to keep improving the customer experience with Licious
- Are highly data oriented and analytical in order to solve complex business problems as well as take high quality decisions
- Are able to work with multiple stakeholders, the Category Manager role will work deeply with Sourcing, Processing, Packaging, QA, NPD, Growth, Marketing and so on to deliver category objectives
- Think Big – The ability to come up with large, disruptive ideas to change the way India shops and consumes meat
- Have experience in Category Management / PnL ownership roles in online / offline retail companies
- Have Exposure to digital first business models
