upGrad IS NOW HIRING FOR Manager – Brand Marketing
Full time @UpGrad posted 4 weeks ago in Manager Brand Marketing Shortlist Email JobJob Detail
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Job ID 5160
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Job Categories Manager Brand Marketing
Job Description
ABOUT THE JOB
The Brand Marketing Head will be responsible for developing and executing a
comprehensive brand marketing strategy to elevate the company’s brand presence,
strengthen brand equity, and drive customer acquisition and retention.
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Key Responsibilities:
- Develop and execute brand marketing strategy, including brand positioning,
messaging, and visual identity, to effectively communicate the value proposition
and differentiate upGrad from its competitors
- Lead a team of designers, and content creators to create compelling and
impactful marketing campaigns, content, and creative assets across various
channels, including digital, social media and email
- Conduct market research and analysis to identify market trends, customer
insights, and competitive intelligence to inform brand strategy and marketing
initiatives.
- Carry out primary and secondary research to understand customer insights and
segmentation. Responsible for creating and owning learning journeys for
different customer segments
- Oversee the planning and execution of brand events, sponsorships, and
partnerships to enhance visibility, engage target audiences, and build brand
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- Monitor and analyze key performance metrics, including brand awareness, brand
sentiment, and customer engagement, to evaluate the effectiveness of brand
marketing initiatives and drive continuous improvement.
- Manage relationships with external agencies, vendors, and partners to support
brand marketing initiatives and ensure the delivery of high-quality marketing
materials and campaigns on time and within budget.
- Own referral and repeat and LTV of consumers
KPI
- Increase in brand awareness across multiple channels. Growth in brand
mentions, searches, and social media followers
- Increase in customer engagement metrics, such as website traffic, social me
engagement, and email open rates
- Growth in qualified leads and inquiri
- ROI increase of marketing spend and campaign performance
- Referral and repeat %age
- Cross sell across various products
Experience requirement
- Bachelor’s degree in Marketing, Communications, or related field; Master
degree preferred.
- 5+ years of experience in brand marketing, advertising, or related roles
- Proven track record of success in developing and executing brand marketing
strategies that drive brand awareness, customer engagement, and business
growth.
- Deep understanding of digital marketing channels, social media platforms, and
content marketing principles.
- Experience managing budgets, resources, and external partners to deliver results
on time and within budget.
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