Thoucentric IS NOW HIRING FOR Digital Marketing Consultant

Job Detail

Job ID 5253
Job Categories Digital Marketing Consultant

Job Description

Role Summary: –

We are seeking a highly motivated and experienced Digital Marketing Consultant with a strong analytical mindset and a comprehensive understanding of both online and offline marketing strategies to join our dynamic team. The ideal candidate should possess a robust background in digital marketing within FMCG or related industries. This role demands expertise in leveraging marketing technology tools, driving tech-led initiatives, managing strategic partnerships, and utilizing data-driven insights to fuel business growth.

Key Skills: –

Integrated marketing, Marketing Analytics, Performance marketing, Product Management, Stakeholder Management

Tools/Technology Skills: –

CDP, Google Analytics/Adobe Analytics, Adobe Suite, SEO, Marketing Automation, DMP, DAM

What will you do: –

Lead the MarTech roadmap and take ownership of architecture, technology choices, partner management, and integrations.
Design tech initiatives to facilitate seamless data capture and integration across digitized and non-digitized sources through APIs.
Collaborate with the data and analytics team to implement test & learn strategies on CDP cohorts and drive actionable insights.
Utilize data-driven insights to optimize marketing strategies and enhance consumer engagement.
Align with DTC business units and global Martech roadmap to ensure coherence and synchronization.
Conduct regular reviews on SLA KPIs with technology partners and update contracts based on performance and industry best practices.
Foster collaboration with brand, media, consumer insights, and external agencies to amplify and fortify digital platforms.
Provide thought leadership for development of MVP/POC to aid pre-sales and capability building or as per client requirement.
Design systems and processes to streamline measurement of KPIs and identify key drivers of these KPIs.

Qualifications: –

Minimum of 8 years of progressive experience in digital marketing.
Extensive marketing background within FMCG or similar consumer-facing industries.

Proficiency in marketing technology tools such as CDP, Marketing Automation tools, Google Analytics, DMP, DAM, and PIM.
Passion for staying updated with the latest marketing technology trends and metrics (e.g., ROAS, CAC, Lifetime Value).
Experience in driving tech-led initiatives across ad, media, and marketing agency partnerships.
Proven track record of leveraging data to drive insights and propel business growth.
Understanding and experience in both online and offline marketing activities.

Requirements

Personal Attributes: –

Ability to cope in a complex and fast-changing business environment and to respond calmly and rationally to changing aspirations in a deadline-driven situation.
Updated with business and technical trends in the Digital Commerce domain.
Relentless in all aspects of product build, collecting feedback (system driven and anecdotal), and iterate to improve.
Strong planning and organizing skills including the ability to manage several work streams simultaneously.
Excellent communication skills with a capacity to present, discuss and explain issues coherently and logically both in writing and verbally.
Good influencing and persuasion skills with the ability to enthuse and inspire multidisciplinary teams and build successful relationships at all levels.
Good team player, self-motivated and able to work on own initiative.
Clear decision-making ability with the facility to judge complex situations and assess when to escalate issues.
Ability to balance conflicting and changing demands through prioritization and a pragmatic approach.

Required Skills

Digtal Marketing

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