Job Detail
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Job ID 5400
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Job Categories Senior Brand Strategist
Job Description
About the job
Future-proof your advertising and marketing career. Join Scatter.
At Scatter, meaningful content is at the heart of modern marketing strategy. From tactical campaigns to far-reaching transformational programs, the team at Scatter works on growing our partners’ businesses. Scatter makes it easier for our client’s consumers to find their brand online, leading to a better offtake. Because messaging produced by us should significantly impact consumers’ everyday lives.
Our days feature high-energy calls and enlightening brainstorms with internal teams and clients. The work involves rushing about and pulling out all the stops, all to ensure that the results that reach our clients are nothing less than perfect. With a workforce of 60+ employees, you can be assured of a great learning curve, where in addition to your role, you often contribute inputs to teams you work alongside.
Regardless of your location or position, every member of the Scatter team is united by a common goal: create content that creates BUSINESS IMPACT for our clients.
About the job
Position: Asst Manager / Manager – Editorial Strategy
CTC: Up to INR 11 LPA.
Annual Retention Bonus – 10%. This is part of the above CTC and released on completion of one year. Subject to being on the payroll and not serving a notice period.
City: Bangalore
Roles and Responsibilities
- Develop a data-driven B2B content marketing strategy aligned with business goals, demand generation, and lead nurturing objectives.
- Define content themes, messaging frameworks, and buyer journey stages to create a cohesive content experience.
- Conduct competitor and market analysis to identify content opportunities and gaps.
- Identify and leverage key industry events, trends, and conversations to align content with market needs.
- Ensure brand voice, tone, and messaging remain consistent across all B2B communications.
- Utilize keyword research and competitive analysis to optimize content for visibility.
- Collaborate with web and marketing teams to improve content distribution and engagement metrics.
Qualifications & Experience
- Master’s degree in advertising & public relations or digital media will be preferred.
- 4+ years of experience in account-based marketing (ABM) content strategy.
- Understanding of performance-driven content marketing and ROI measurement.
- Ability to create content re-purposing strategies for omnichannel distribution.
- Familiarity with AI-driven content tools and B2B content personalization
- Excellent PPT and Excel skills
And finally, what’s it like working with us?
At Scatter, we celebrate individuality and collaboration, ensuring every team member feels heard and supported.
Along with an exciting salary package and medical insurance, you’ll also enjoy an annual week off for the whole crew from Christmas to the New year (yeah, it’s on the house, not cutting into your regular leave stash).
Your ideas matter, your uniqueness is embraced, and your growth truly counts. We’d love to have you join us and be part of our story! We can’t wait to have you on board and be part of the Scatter story.