Job Title: Performance Marketer (Apps)

Location:

This position is permanently remote, allowing you to work from anywhere.

Employment Type:

Full-time

About ScaleX Media:

We’re a performance marketing agency for coaches, creators, and trainers, helping our clients scale exponentially and profitably. We work with top trainers and coaches in the industry and manage ad spends of more than ₹15 crores/month. We are growing at 2X!

We are currently a team of fun-loving 150+ members consisting of Performance Marketers, Graphic Designers, Video Editors, Copywriters, and other leadership positions from all over the country. We’re all working towards one goal – ‘Disrupting education by helping meaningful coaches reach more people’.

Why are we hiring for this position?

To drive app installs, engagement and retention by planning and optimizing marketing strategies with focus on utilizing digital channels, in-app tracking, and performance analysis for impactful results.

What does the ideal candidate look like?

• Bachelor’s degree in Marketing, Business, or a related field with 2-3 years of experience in performance marketing, specializing in app installs and in-app marketing.
• Certifications in Google Ads or Facebook Blueprint are a plus.
• Proven ability to manage app-focused performance marketing campaigns using platforms like Google Ads, Facebook Ads, and Apple Search Ads.
• Strong analytical skills with proficiency in tools like Google Analytics, Adjust, AppsFlyer and Firebase for campaign optimization.
• Expertise in in-app tracking, mobile attribution and performance measurement with knowledge of app development and ASO as an added advantage.
• Skilled in creating and optimizing ad content, including A/B testing to enhance engagement and conversions.
• Effective project management capabilities to handle multiple campaigns and meet deadlines in a fast-paced environment.
• Excellent communication skills for presenting actionable insights and recommendations to stakeholders.

Bonus points if you have:

• Experience with coaching or education-tech funnels.
• Hands-on experience running YouTube ads for sales conversions.
• Basic knowledge of app store optimisation (ASO).
• Background in coding or app development.

Roles and Responsibilities:

• Plan, execute, and optimise app install campaigns on platforms like Google Ads and Meta Ads ensuring cost efficiency (CPI).
• Strategize to increase app downloads while driving engagement and retention through targeted in-app marketing.
• Monitor in-app user behaviour to enhance experiences and encourage actions like purchases and subscriptions.
• Set up and manage tracking tools (Adjust, AppsFlyer, Firebase) to evaluate campaign effectiveness and performance.
• Analyze campaign data to provide actionable insights and continuously improve results.
• Collaborate with design teams to create impactful ad creatives and conduct A/B testing for optimization.
• Manage marketing budgets to maximise ROI and allocate resources based on performance metrics.
• Stay updated on industry trends, competitors and new advertising platforms to refine strategies.
• Coordinate with cross-functional teams to align marketing efforts with business goals.
• Deliver performance reports with key metrics, insights and actionable recommendations for both internal teams and clients.

What’s necessary?

• Laptop

• Stable internet connection and power backup.

• Availability as per Indian Standard Time (IST).

• A desire to learn the best practices and the latest trends.

What do you get?

• Competitive Salary

• Above average career growth, appraisals, and benefits.

• A chance to work with some of the top names in Coaches and Ed-tech.

• Health cover

• Work from anywhere.

• High-standards, fun-loving, collaborative, and growth-focused environment.

Do not apply if:

• You lack experience with high-budget ad campaigns.

• You are unwilling to work collaboratively with cross-functional teams.