Job Detail
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Job ID 6899
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Job Categories Performance Marketing Manager
Job Description
About the job
About Locad
Locad is the logistics engine enabling e-commerce brands to systematically store, pack, ship, and track orders across Asia-Pacific, GCC and the USA. Our tech platform syncs inventory across online channels and organizes end-to-end order fulfillment through our reliable network of warehouses and shipping partners across Singapore, Malaysia, the Philippines, Thailand, China, Indonesia and Australia, the USA, Saudi Arabia, and UAE with more locations opening soon. Hundreds of brands now have access to the Locad logistics engine, allowing faster shipping, reduced costs, and exponential growth. Equipped with the technology, infrastructure, and partners running on one integrated system, Locad is on a mission to propel every business forward.
Why Choose Locad?
- Annual Performance Bonus
- 25 Days of Paid Time Off
- Health Maintenance Organization (HMO) Coverage from Day One
- Provided MacBook for Enhanced Productivity
- Annual Learning & Development Budget for Professional Growth
- Hybrid Work Setup, Balancing Office Collaboration and Remote Flexibility – 3 Days in Office [Indiranagar, Bangalore] & 2 Days WFH
What You’ll Focus On:
Strategic Marketing
- Develop a differentiated positioning for Locad’s offerings across customers, analysts, partners, and internal teams.
- Build category leadership in 3PL, fulfillment, and cross-border commerce.
- Be the voice of the customer, driving customer-centricity across teams.
- Track market trends, competition, and opportunities to refine our strategy.
Go-to-Market (GTM) Enablement
- Enable sales and marketing teams across the Philippines, Singapore, Malaysia, Australia, China, UAE, and the USA to sell more effectively.
- Influence key business metrics: Revenue, Profitability, ACV, Win Rate, Sales Pipeline.
- Lead initiatives such as:
- GTM narratives, sales enablement decks & training
- Win-loss & churn analysis to refine GTM strategy
- Competitive research & battle cards
- High-value deal enablement
- Omnichannel demand generation campaigns & thought leadership content
Product Enablement
- Collaborate with product teams to build features that customers love and derive value from.
- Influence feature adoption, retention, and customer NPS.
- Lead initiatives like:
- Competitor benchmarking & product road mapping
- Product launches & adoption strategies
- In-app activations to drive engagement
Partner Enablement
- Work with our supply team to expand Locad’s warehouse network and enhance partner value realization.
- Influence warehouse NPS & engagement through:
- Warehouse/supply positioning & differentiation
- Learning academies & training programs
- Partner communications & case studies
People Management & Collaboration
- Manage one direct report (post-ramp-up) and oversee external consultants/freelancers as needed.
- Collaborate with country-based field marketers (no direct reporting line).
- Report directly to the Head of Marketing.
What You Bring:
- 5-10 years of B2B SaaS product marketing experience, preferably targeting enterprise clients. Experience in e-commerce or supply chain tech is a strong plus.
- A strategic thinker who can craft compelling narratives while diving deep into data-driven analysis.
- Comfortable working with technology, product, content, and GTM strategies.
- Strong ability to manage cross-functional stakeholders across roles, levels, and time zones.
