Huckster MENA IS NOW HIRING FOR Performance Marketing Executive
@Huckster MENA posted 3 months ago in Marketing Executive Shortlist Email JobJob Detail
-
Job ID 6076
-
Job Categories Marketing Intern (Full-time)
Job Description
About the job
Job Title: Performance Ads Executive
Location: [Insert Location or “Remote”]
Job Type: [Full-Time/Part-Time/Contract]
Reports To: Performance Marketing Manager / Digital Marketing Lead
About the Role:
We are seeking a results-driven Performance Ads Executive to manage and optimize paid advertising campaigns across multiple platforms, including Snapchat, TikTok, Meta (Facebook & Instagram), Twitter, LinkedIn, and Google Ads. You will be responsible for creating high-performing ad strategies, optimizing budgets, and analyzing data to drive maximum ROI for our marketing efforts.
Key Responsibilities:
Campaign Strategy & Execution:
- Plan, launch, and manage performance marketing campaigns across Snapchat, TikTok, Meta, Twitter, LinkedIn, and Google Ads.
- Develop targeted audience segmentation, bidding strategies, and ad creatives to maximize engagement and conversions.
- Ensure campaigns align with business goals, brand guidelines, and industry best practices.
Optimization & Performance Monitoring:
- Continuously monitor, analyze, and optimize ad performance to improve ROI, CTR, CPC, and conversion rates.
- A/B test different ad formats, audiences, and creatives to enhance campaign performance.
- Utilize retargeting and lookalike audiences to increase conversion efficiency.
Budget & Bidding Strategy:
- Manage and allocate advertising budgets efficiently across different platforms.
- Implement automated and manual bidding strategies to maximize ad spend effectiveness.
Data Analysis & Reporting:
- Track and report KPIs using analytics tools like Google Analytics, Meta Business Manager, LinkedIn Campaign Manager, and TikTok Ads Manager.
- Generate insights from campaign data and provide performance reports with actionable recommendations.
Creative Collaboration & Ad Development:
- Work closely with designers and content creators to develop engaging ad creatives (static, video, carousel, etc.).
- Ensure ad copies and visuals align with target audience preferences and platform-specific best practices.
Industry Trends & Innovations:
- Stay up to date with platform algorithm changes, new ad formats, and industry trends.
- Experiment with new features and emerging platforms to maintain a competitive edge.
Key Requirements:
Experience: 1-3 years of hands-on experience in performance marketing or paid media advertising.
Platform Knowledge: Proven experience managing ad campaigns on:
- Snapchat Ads
- TikTok Ads Manager
- Meta Ads Manager (Facebook & Instagram)
- Twitter/X Ads
- LinkedIn Ads
- Google Ads (Search, Display, YouTube, Shopping, Performance Max, etc.)
Technical Skills:
- Proficiency in Google Analytics, Google Tag Manager, UTM tracking, and conversion tracking.
- Experience with pixel setup, API integrations, and audience segmentation.
- Strong understanding of ad bidding strategies and programmatic advertising.
Analytical & Problem-Solving Skills:
- Ability to interpret data, identify trends, and make data-driven decisions.
- Experience with A/B testing and performance forecasting.
Creative & Communication Skills:
- Strong copywriting skills for ad creatives.
- Ability to collaborate with designers, content teams, and other stakeholders.
Certifications (Preferred but Not Mandatory):
- Google Ads Certification
- Meta Blueprint Certification
- LinkedIn Ads Certification
- TikTok Ads Certification
What We Offer:
A fast-paced and dynamic work environment
Opportunities for career growth and professional development
Work with a passionate and innovative marketing team
