Hiring for : Retention Marketing Executive
Full time Hybrid @GHRC Jobs posted 3 months ago in Retention Management Executive Shortlist Email JobJob Detail
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Job ID 5373
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Job Categories Retention Management Executive
Job Description
About the job
Role Overview :
We are looking for an experienced Retention Marketing Executive to drive user engagement and increase customer lifetime value through effective CRM strategies. The ideal candidate will leverage data-driven insights, marketing automation, and personalization techniques to enhance user retention and optimize revenue growth.
Key Responsibilities :
✅ Develop and execute a comprehensive marketing calendar with well-planned sale events.
✅ Conduct data analysis and user insights to identify key problem areas.
✅ Design targeted communication strategies, including offers (coupons, cashbacks) for various customer segments.
✅ Implement personalization, automation, and experimentation using marketing tools (Web Engage, MO Engage, Clever Tap, Facebook, Google, etc.).
✅ Optimize the conversion funnel and enhance repeat user engagement.
✅ Manage merchandising and home-feed content across web and mobile platforms.
✅ Develop and test new marketing campaign propositions for maximum impact.
✅ Oversee and execute multi-channel CRM campaigns – SMS, Email, Push Notifications, In-App Marketing, Outbound Calls.
✅ Track NPS scores and user feedback to refine retention strategies.
✅ Collaborate with Tech, Category, Payments, Loyalty, Brand, and Digital Marketing teams for seamless execution.