Deputy General Manager, Media Management

Job Detail

Position Summary

Maximize the ROI(Return on Investment) on marketing investments by planning a systematic media strategy that is linked to the business and product strategy and integrated marketing strategy.
Devise the optimal investment plan by setting KPIs for media investments and managing performance.

Role And Responsibilities

[Media strategy development] Develop efficient and integrated media strategies for the target segment and effective channel mixing strategies based on the integrated marketing strategy.
[Media budget setting] Manage the budget for each product and media channel based on the analysis of the minimum/maximum marketing investment budget for each region and product investment.
[Media execution] Drive the execution of media programs by selecting appropriate media for target consumer or creatives and purchasing media for efficient operation of media.
[Media performance management] Set KPIs(Key Performance Index) for gauging the impact of media activities and manage the progress of KPIs(Key Performance Index) via media post buy.

Skills And Qualifications

May lead a small team of professionals with limited control over budget spending or HR management such as recruiting or dismissal and supervises mentoring and coaching for team members
Typically implements short-term action plans rather than developing policy, process or strategy
Enhances or Improves methods or procedures and provides coaching to team members to ensure successful outcome
Has deep knowledge on one job area or broad knowledge on several job areas
Typically requires at least 8 years of related experience and a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years
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