Roles and Responsibilities

• Creating brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.
• Planning and execution of all communications and media actions on all channels, including online, social media and events to drive awareness and demand to Ankercloud offerings in India and Europe.
• Building and promoting customer case studies with alliance partners to provide customers with tangible results and implementation stories.
• Developing and monitoring marketing plans to effectively drive customer awareness and adoption of cloud services by Ankercloud.
• Managing the budget for advertising and promotional items
• Developing and managing alliance relationships with AWS, GCP and Azure in India and Europe marketing teams.
• Ensuring marketing activities are recognized, evaluated, and optimized through continuous tracking systems.
• Source and manage a strong network of website/webflow developers and design experts

Technical Expertise

• Brand awareness – a clear understanding of brands and the marketing mix.
• Possess a very good understanding of how to drive business and market effectively.
• Very strong written and verbal communication skills with an eye for details.
• Experience with cloud technologies and companies including AWS, GCP, Microsoft, and/or technology professional services firms.
• Demonstrated experience in working with sales leaders in driving pipeline and revenue.
• Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business.
• Analytical tendencies with a natural curiosity to measure, test, learn and iterate in order to get the best results possible.
• Relationship and stakeholder management skills.
• Good to have performance marketing Experience.

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