Job Detail
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Job ID 5739
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Job Categories Senior Digital Marketing
Job Description
About the job
Job Title: Senior Digital Marketing Specialist
Job Description
We are seeking a Senior Digital Marketing Specialist with 3 – 5 years of experience in Performance Marketing, SEO, Lead Generation, Demand Generation and Content Management. The ideal candidate will have a proven track record in managing Google Ads, Bing Ads, and LinkedIn Ads campaigns, optimizing digital content, leveraging LinkedIn Sales Navigator for lead generation, and utilizing data-driven insights to enhance marketing performance.
Key Responsibilities
- Plan, implement, and optimize Google Ads, Bing Ads, and LinkedIn Ads campaigns to maximize ROI.
- Develop and execute SEO strategies to improve search engine rankings.
- Maintain a content calendar and oversee digital content publishing.
- Track and analyse campaign performance using Google Analytics and Google Tag Manager.
- Conduct A/B testing to optimize ad creatives, landing pages, and targeting strategies.
- Utilize LinkedIn Sales Navigator for Profile lists, create catchy in mails for lead generation and outreach.
- Work with CMS platforms like Sitecore and Big commerce to create and manage content and Landing pages.
- Provide biweekly and monthly analytics reports on ads and organic traffic.
- Implement remarketing strategies to generate demand and nurture leads.
- Design and execute email campaigns using Pardot Account engagement marketing automation.
- Use Power BI for data visualization and reporting.
- Collaborate with cross-functional teams to drive digital marketing solutions.
- Ensure consistent and high-quality content authoring for brand messaging.
- Utilize Adobe suite for creative asset development.
Preferred Qualifications
- Bachelor’s degree in marketing, Business, Communications, or a related field.
- Minimum 3 years of experience in Digital Marketing, Google Ads, Bing Ads, LinkedIn Ads, and SEO.
- Hands-on experience in CMS platforms like Sitecore for content and landing page management.
- Strong proficiency in LinkedIn Sales Navigator for lead generation and outreach.
- Strong analytical skills with experience in Google Analytics, Google Tag Manager, and A/B testing.
- Excellent written and verbal communication skills for cross-functional collaboration.
- Experience with Adobe Suite is a plus.
If you are a results-driven digital marketing professional with expertise in SEO, paid advertising, and lead generation, we encourage you to apply and join our dynamic team.
AMETEK, Inc. is a leading global provider of industrial technology solutions serving a diverse set of attractive niche markets with annual sales over $7.0 billion.
AMETEK is committed to making a safer, sustainable, and more productive world a reality. We use differentiated technology solutions to solve our customers’ most complex challenges. We employ 21,000 colleagues, in 35 countries, that are grounded by our core values: Ethics and Integrity, Respect for the Individual, Inclusion, Teamwork, and Social Responsibility. AMETEK (NYSE:AME) is a component of the S&P 500. Visit www.ametek.com for more information.
