The Marketing Analyst will be responsible for gathering and analyzing data on consumers and competitors. This role will study market conditions to examine potential sales of a product or service and help the organization understand what products people want, who will buy them, and at what price.

General Responsibilities

• Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable
• Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
• Evaluate target demographics, appropriate distribution channels and marketing outlets and provide recommendations that will drive business decisions
• Analyze marketing metrics to gauge pricing and identify cause and effect relationships
• Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand
• Collaborate with marketing department to develop appropriate sales strategies

Experience / Qualifications

• A university degree required (i.e. Bachelors degree) or equivalent relevant work experience.
• Must be a team player able to work in a fast-paced environment with demonstrated ability to handle multiple competing tasks and demands
• Strong communication skills; oral, written and presentation
• Strong organization, planning and time management skills to achieve results
• Strong personal and professional ethical values and integrity
• Holds self-accountable to achieving goals and standards
• Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel)
• Strong interpersonal & collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers

SmarterTogether

• Collaborating at Sensata means working with some of the world’s most talented people in an enriching environment that is constantly pushing towards the next best thing
• Employees work across functions, countries and cultures gaining new perspectives through mutual respect and open communication
• As OneSensata, we are working together to make things work together

NOTE: If you are a current Sensata employee (or one of our Affiliates), please back out of this application and log into Workday via the Company Intranet to apply directly. Type “FIND JOBS” in the Workday search bar.

APPLY HERE!!!

Marketing Analyst

FULL Creative is a foundry for new ideas. Over twenty years, we’ve evolved from being a long-distance carrier based in our founder’s garage into a provider of diverse products and services with a mission to change how the world works. We build tools & services that empower people to communicate, collaborate, & produce. Ideas aren’t bound by place & time. Implementation shouldn’t be either. We invite you to join us in rethinking how the world works.

At Full, we are looking for a marketing analyst for our product and marketing services team. An ideal candidate will be responsible for ideating product positioning, acquiring customers, measuring metrics and deriving inferences around product usage to drive adoption of the product as we grow. On a broad level, product marketers are expected to grow the consumer base as well as derive meaningful insights from existing customers usage who use our products every day.

As a marketing analyst, you will be responsible for

— Creating strategy around customer acquisition from multiple channels – Organic, SEO, Paid advertising and referral marketing

— Liaise cross functionally across teams and get projects done. Take ownership of projects, collect and communicate requirements to different delivery teams which includes development, design, content, branding and senior leadership.

— Create compelling stories around existing customers and communicate the value our customers get by using our products and services

— Ideate product positioning, find the right market for the right product at the right level and create strategies on how to have a strong foothold in that market.

— Measure important metrics on a daily, weekly, monthly basis and report it to the executive team.

— Understand the business model of each of our products and services and devise plans to acquire and retain customers.

— Help engineering and product teams with compelling data on what works and what does not, to help groom the product and refine its usage.

— Create content around our products and help strengthen the brand to communicate the right message across potential customers

— MBA preferred but not mandatory.

The ideal candidate should be able to have clear concepts on how to acquire customers organically as well as through paid advertising campaigns. Prior experience in Business to Business marketing is a strong plus.

This role is based out of Chennai.