The Marketing Analyst will be responsible for gathering and analyzing data on consumers and competitors. This role will study market conditions to examine potential sales of a product or service and help the organization understand what products people want, who will buy them, and at what price.

General Responsibilities

• Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable
• Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
• Evaluate target demographics, appropriate distribution channels and marketing outlets and provide recommendations that will drive business decisions
• Analyze marketing metrics to gauge pricing and identify cause and effect relationships
• Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand
• Collaborate with marketing department to develop appropriate sales strategies
  
  

Experience / Qualifications

• A university degree required (i.e. Bachelors degree) or equivalent relevant work experience.
• Must be a team player able to work in a fast-paced environment with demonstrated ability to handle multiple competing tasks and demands
• Strong communication skills; oral, written and presentation
• Strong organization, planning and time management skills to achieve results
• Strong personal and professional ethical values and integrity
• Holds self-accountable to achieving goals and standards
• Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel)
• Strong interpersonal & collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers
  
  

SmarterTogether

• Collaborating at Sensata means working with some of the world’s most talented people in an enriching environment that is constantly pushing towards the next best thing
• Employees work across functions, countries and cultures gaining new perspectives through mutual respect and open communication
• As OneSensata, we are working together to make things work together
  
  

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As a Digital Marketing Analyst, you are someone who is committed, disciplined and number driven and with an eagle’s eye for catching the tiniest of performance gaps. We are looking for an individual who has sound mathematical ability and interest in digital media, who can think on their feet and can drive insight from data.

Job Details:

Experience: Freshers (Any stream)

Your day to day responsibilities shall encompass:

• Plan and execute digital media campaigns (e.g. pay-per-click, search engine marketing, paid inclusion and other pay-for-performance marketing)
• Maintain and operate day-to-day campaign spend and allocation for client’s paid search portfolio
• Identify and execute optimization recommendations to increase campaign ROI
• To partner closely with the product development, sales and technical account management teams and drive platform innovation and capture market opportunity
• Manage DeltaX bid tool for campaign trafficking, optimization and reporting
• Deliver comprehensive campaign analytics including but not always limited to paid search insights (may also include organic search, other paid media formats, website, social, mobile, qualitative, secondary data, etc.)
• To actively build relationships with clients and client partners
• Ability to understand the client’s business goals to anticipate future needs and help determine the ideal solutions

What you’ll need to succeed in the role:

• Bachelors/ Graduate in any stream with keen interest in Digital Marketing
• Must be able to thrive in a fast paced environment and be motivated to take on new challenges
• Demonstrate an ability to take initiatives and work independently as well as in a team environment
• Must be proactive, organized and result oriented with a strong sense of ownership
• Good oral and written communication skills
• Willingness to learn, adapt and grow
• Basic Excel and Presentation skills

About DeltaX

DeltaX is a Data-Driven Digital Advertising Platform built for Agencies and Advertisers to optimally buy, track, attribute and report ad campaigns across search, social media, display RTB, Mobile, Video and other media channels. Founded in 2012, the AI and Automation platform serves as the pioneer in the Advertising Technology Industry. The cutting edge technology has empowered digital marketing teams across the globe with deep insights, automated ROI based spends optimization, activating award winning technology – driven campaigns.