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lululemon is looking for Brand Marketing Specialist

Requirements

Description & Requirements

Who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we’re in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About This Team

The Brand & Community team is responsible for leading the integrated, cross-functional marketing process with the goal of increasing the awareness, preference and demand for our brand and products over time.

Reporting to the Brand Manager, this person will bring global brand plan to life in a way that is both distinctly lululemon, and uniquely local. You lead campaigns, local projects, experiences and build a plan that comprises broad and deep tactics to accelerate growth, brand awareness and long-term brand love. You are best in the world at building relationships, online to offline tactics and enthusiastic delivery of KPI’s. Through engaging and innovative online and offline storytelling this role will be accountable for inspiring, educating and challenging guests to deliver against traffic, revenue and brand awareness goals.

A Day In The Life

Accountable for developing and delivering into the brand and business objectives through key brand initiatives and projects
Act as a partner to the regional teams in developing and localizing marketing and communications plans
Partner with the cross functional teams including retail and ecom team on a consistent basis to align on objectives, content and messaging
Drive a deep understanding of consumer segments (insights) and messaging hierarchy for project initiatives
Work with cross functional partners to ensure we show up consistent across channels and guest touchpoints (Street, Shop in Shop, ecom, marketplace, brand comm channels etc)
Deliver and track budget and key KPIs, and collate results into regular reporting and actionable insights
Support Brand Manager to build local plan and strategy

Qualifications

You are passionate about sports, health and well-being. You’re someone who wants to grow as a person and thrive in a culture of leadership development and goal setting
3+ years brand or integrated marketing background
Effective written, presentation and communication skills (English and Japanese)
Have strengths in strategic planning, analytic skills or consumer insights research
Strong collaborative skills and proven ability to work well with others across the business in a matrix environment
Sports marketing or PR experience is a Plus
Consumer Brand Management experience at a cutting edge, high growth, influential global brand is a plus

Must Haves

Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
Communicates with honesty and kindness, and creates the space for others to do the same.
Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
Fosters connection by putting people first and building trusting relationships.
Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.

Beyond The Paycheck (Benefits & Perks)

At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.

Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.

Headout is hiring for Lead, Brand Marketing

Why Headout?

What we do is important

In an increasingly digital world, there is a desperate need to augment our human experience by getting us to interact with the real world around us and the people in it. At Headout, our mission is to be the easiest, fastest, and the most delightful way to head out to our next real-life experience. We do this by running a managed marketplace to the world’s most exceptional real-life experiences — from immersive tours to museums to live events and everything in between.

We’ve got scale, fast growth, and solid fundamentals

Headout has served tens of millions of guests from 196 countries (every single sovereign state on the planet) on one of our experiences across 100+ cities in 14 languages. Today, we have sales of 100s of millions of $s a year and are growing rapidly. Contrary to the norm, we deliver this scale and growth while being profitable. We’ve been unit profitable for 18 months + and have recently turned EBITDA profitable as well. We have raised $60M+ from top-tier investors and are building a durable company for the long term – because that’s what our mission needs and deserves.

Now is the right time

While we have a fast-growing business, we are still very early in our journey with a large upside to capture and have a team that is small enough for you to have an indelible outsized impact on our journey. We are not too early, we are not too late.

Our culture

Every place has its own beat and we are no different. We are not the right place for everybody but we are the right place for a certain group of people. Read more about it here: https://bit.ly/HeadoutPlaybook

‍The role

Join our team as a Lead, Brand Marketing, where you’ll shape and execute our social content strategy to elevate our brand presence. From leading high-impact campaigns to mentoring a growing team, you’ll play a key role in our brand’s digital evolution.

The role is based in Bengaluru, so we are seeking candidates who are either local or open to relocating to the city.

What makes this role special?

Strategy. You’ll lead the charge in ideation and execution of social and brand campaigns, bringing fresh, engaging content to life.
Structure. Beyond content, you’ll develop guidelines and frameworks to ensure brand consistency across all platforms.
Track. You’ll manage the content calendar and track performance to continuously refine our social strategy.
Optimize: Identify marketing trends across different platforms and continuously work to increase impact.

What skills & experience do you need?

With over 4 years under your belt, you’re adept at managing campaign strategy and execution end to end.
Previous experience having worked in cross functional teams and leading the brand charter.
Excellent communication skills to bring unique ideas to successful execution.
A collaborative attitude with a proactive and hands-on approach.

Bonus

You have worked in the travel sector before.

EEO statement

At Headout, we don’t just accept differences — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our partners, and the community at large. Headout provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability. During the interview process, if you need assistance or an accommodation due to a disability, you may contact the recruiter assigned to your application or email us at li**@*****ut.com.

Privacy policy

Please note that once you apply for this job profile your personal data will be retained for a period of one (1) year. Headout shall process this data for recruitment purposes only. Once the relevant job profile is filled or once the time period of one (1) year from the date of the job application has passed, whichever is later, Headout shall either delete your data or inform you that it shall keep it in its database for future roles. In compliance with the relevant privacy laws, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that the processing of your personal data be restricted. If you have any concerns or questions about the way Headout handle your data, you can contact our Data Protection Officer for more information.